I love to see reinventions of traditional media using nostalgia and heartfelt emotion. It reminds me of the modern take on the traditional postcard we see with PostSecret, a personal favorite, which is an “ongoing community art project where people mail
in their secrets anonymously on one side of a homemade postcard.” Not only can merging traditional mediums with digital mediums align the past with the present, it’s a hot trend. In fact, the PostSecret website is the largest advertising-free blog in the world with nearly half of a billion visitors.
Another great implementation comes from a graduate of Creative Circus, which is right down the street from Engauge. Skyler Dobin, former JWT intern and Creative Circus grad, created an ad campaign for the United States Postal Service to encourage people to write more hand-written letters. The campaign mocks up implementation across multiple platforms, including billboards and print, and it even includes a Facebook component that allows users to design and purchase stamps.
While the campaign is not live on the Facebook page (or elsewhere), AgencySpy reports that “Dobin and Fisher have talked to agency officials, who assure that they are getting the campaign into the right hands.” (Credit to Agency Spy.)