Eureka Celebrates Powerful Experiences

Eureka_10-23Eureka is in the final stages of a Facebook contest that honors their fans’ most powerful experiences. The entries are submitted, and fans can vote for their favorite of the top 10. The finalists who accrues the most votes will win a Mazda Miata! Some of the stories from the top 10 are related to performing random acts of kindness, taking care of others, donating to others. Continue reading

Vine User-Generated Contests: Best Practices and Case Studies

Vine is a mobile app through which users can upload videos that are 6-seconds or fewer. Since it emerged at the beginning of 2013, brands have creatively flocked to the platform to use tell visual stories, show off their ability to operate with the limited time frame, and capture viewer interest. Brand’s have the opportunity to enlist user-participation within Vine.

GE's most popular VineCase study: GE’s #6SecondScienceFair Continue reading

Will Social Media Be a Career in Five Years? Two Social Marketers Debate

evolution of marketingForbes contributor Jason Nazar recently posted a tongue-in-cheek article that reflects on the nativity of today’s youth and shares advice from a 34-year-old to Millennials: “20 Things 20-Year-Olds Don’t Get.” (Thanks to Ashley Sanders for sharing with me.)

One statement of the 20-part list sparked debate amongst the social team: “social media is not a career.” Nazar elaborates, stating that social media careers will not exist in five years, and that social media is “a means to get more awareness… not an end in itself.” Caroline Kamerschen, a former Engauge intern, and I dig into the topic. Continue reading

Date Night – Cooking with Peach Dish

WebLogoDustin has a passion for cooking – it’s an outlet for him – and his passion is contagious. Since we found out he has a gluten allergy, cooking at home has become a new favorite activity for us to do together.

When I heard about Peach Dish from a dear friend, Kaitlyn Dennihy, I couldn’t wait to try it. For $20, Peach Dish delivers fresh, pre-portioned ingredients and a recipe for how to turn them into a three-course meal for two. This week’s recipe was Mediterranean Chicken. Continue reading

Returning to the workforce with a family

tumblr_mg19l2wNKq1qa431co1_500_largeI recently met with a mom of younger children who is looking to get back into the agency world (she took a 5+ year break to start her family). She used to work at an agency located here in Atlanta. After speaking with her over coffee, I was impressed and enthusiastic to get her connected (especially because we must support each other as women, after all). But, I struggled to with giving her advice on the best next steps.

I reached out to two women I respect here at Engauge who have both a career and a family to humbly ask their advice and what they’d recommend to a peer for reconnecting professionally in general and within the local marketing network. Continue reading

Open Graph Guidelines Updated to Prevent Content Consumption Spam – Meaningful Stories Matter!

An example of a story published from Open Graph verbs implemented by brands

Facebook announced a largely misunderstood update to its Timeline application guidelines last week, creating confusion in the development and social community. Below is a run-down of the changes and their impact on brands.

Continue reading